Season 3

1. The World in Your Palm

The biggest names in computers go head-to-head in a race to create the first portable computers; through failures, alliances and the return of an American icon, they'll usher in their first ever handheld device.

2025-06-01 • 43 min

2. The Retail Reckoning

Three American retail icons are born within months of each other in 1962, sparking a rivalry for the ages.

2025-06-08 • 43 min

3. Rise of the Internet Empires

An ambitious upstart leaves Wall Street to start an internet store that becomes a global empire, while a young computer programmer revolutionizes the way we buy and sell online--creating rival multibillion-dollar brands that become household names.

2025-06-15 • 43 min

4. Hardware Warfare

Family-owned hardware stores become behemoth brands who battle it out taking big risks, ushering in new innovations, and betting it all in a race to become the number one hardware store chain in America.

2025-06-22 • 43 min

5. Rise of the Office Machines

To simplify tedious office tasks in the mid-20th century, one unknown company introduces the world's first photocopier and becomes a household name.

2025-06-29 • 43 min

6. Photo Bombs

An underdog breaks the mold by creating instant photography, revolutionizing how we take photos. And it kicks off a war of innovation between two iconic companies battling to be the number one camera brand in the country.

2025-07-06 • 43 min

7. Fight for the Fast Lane

2025-07-13 • 43 min

8. Pants on Fire

2025-07-20 • 43 min

9. Wipe Out the Competition

2025-07-27 • 43 min

10. Reinventing the Wheel

Harvey Firestone races to innovation against a crosstown rival as they both bet big on bringing car tires to the nation.

2025-08-03 • 43 min