S1·E6 – I Want It All
2018-08-27 • 44 min
In the early 1980s America emerges from a recession and goes straight into an era of conspicuous consumption. Widely available credit cards spark a spending frenzy and competing brands battle to make a sale. Sex, and controversy, enter the advertiser's toolkit - but one iconic brand is almost brought to its knees when it takes rebranding too far.
